- Area
- 1,201km² (6% of Gyeongsangbuk-do) - Twice the size of Seoul Metropolitan City
- Population
- Approx. 34,000
- Administrative Districts
- 755 'ban's, 156 'ri's, 9 'myeon's and 1 'eup'
- Cultural Heritage
- 89 properties (1 national treasure, 8 treasures, 5 important folklore materials and 75 additional other sites)
- Special Products
- Pine mushroom, Hanyakwu (Korean beef), apple, strawberry, red pepper, medicinal herbs, Boksubak (watermelon)









